Hotelbeds is joining forces with Tourism Ireland to promote the nation to travel agents in four countries including the UK
The Green Button campaign is claimed to be the largest in Tourism Ireland’s history.
The bed bank will promote the destination among the its network of travel advisors in Germany, Spain, the UK and the US.
The partnership, following a collaboration in 2018, will help the company’s sourcing team to secure exclusive promotional rates at properties and further expand its hotel portfolio.
The campaign until the end of January will be promoted through the bedbank’s two main distribution channels, Hotelbeds for wholesale distribution and Bedsonline for retail travel advisors.
Tourist board head of new and emerging markets David Boyce said: “We at Tourism Ireland are delighted, once again, to be working with Hotelbeds running campaigns across our key markets, generating hotel bookings.
“This campaign is operating in tandem with our extensive Green Button consumer awareness advertising campaign.
“It will be a direct reflection of the Green Button, which will complete the booking model, simplifying the consumer journey.
“We are looking forward to seeing the exciting results, providing direct business for our industry across the island of Ireland.”
Hotelbeds’ head of global destination marketing Joseph Sheller added: “The signing of this new partnership with Tourism Ireland strengthens our presence in the market and supports the excellent work our sourcing team is doing in the area.
“We very much appreciate the confidence in choosing us as a key partner in the Green Button campaign to promote Ireland in four key outbound markets and generate additional bookings.
“Tourism Ireland is doing a remarkable job in this period of recovery and we at Hotelbeds are all committed to promoting the destination to a wide B2B audience.”