A new marketing push has unveiled by The Travel Network Group aims to “bring the fun back” into travelling.
The ‘What’s Your Travel Personality?’ campaign consists of printed window display material for agency branches, including a personalised banner with the members’ business name.
A range of social media and digital assets will be available for members to download and use on their own channels.
Instagram is proving a growing channel to target new audiences across the group.
Marketing director Ross East said: “Our latest campaign aims to bring the fun back into travelling.
“We want our members and their customers to recognise their own travel personality, defining their travel needs and destinations of choice.
“While some travellers are searching for a thrill-seeking adventure, others are longing for a luxurious escape and our members are able to showcase that there is a holiday for every type of traveller. It really has the power to drive conversation whether on the high street or on social media.”
He added: “Our campaign also provides a great opportunity for members to be creative on their social media, especially Instagram where they will be able to download content tailored for stories and polls to interact with their audience.”
A business development action plan recently launched by the group will provide support on how to utilise the content, including new modules on Instagram and blog writing.