KUONI is attempting to alter the perception of Dubai as purely a shopping and desert destination with a dedicated brochure.
The programme includes 12 hotels – 10 of which already feature in the operator’s Worldwide brochure – with two centre holidays combining Dubai with the Maldives, Sri Lanka and Oman.
Product manager Ellis Jones said it wanted to exploit the growing popularity of the destination.”
The Ajman Kempinkski and Le Meridien hotels are introduced in the programme. Other properties include the Burj Al Arab, where prices start from £1,259 for five nights.