Thomas Cook Group has kicked off a flip flop football challenge to celebrate the start of the World Cup and National Flip Flop Day.

CEO Peter Fankhauser donned his Switzerland shirt, with ‘Fankhauser’ on the back, and managed 15 keepy uppys before nominating UK managing director Ingo Burmester, chief airlines officer Christoph Debus and group HR director Julie Armstrong.

The challenge is to see how many keepy uppys they can do in their flip flops before nominating another team member to have a shot.

The staff member who manages the most keepy uppys between now and July 15 will win a week’s holiday at the new Cook’s Club in Crete and a Thomas Cook Sport match break to see Manchester United at home next season.

There will also be a booby prize for the funniest ‘flop’.

Fankhauser said: “The World Cup is the perfect opportunity for a fun light-hearted competition between colleagues all around the world.

“Not only that but today is National Flip Flop Day so we’re honouring our company value of ‘Wear our customers’ Flip Flops.’

“Let’s see if anyone can knock me off the top spot.”