BLAKES launches its year 2000 Holidays in Britain programme to the trade next week.
The operator is repeating the tactic adopted this year of combining a wide variety of self-catering options in one brochure.
Marketing manager Mike Dean said: “We found the trade liked having a single brochure that featured a wide choice of self-catering holidays from a caravan for £99 a week to a manor house for £4,000. They found it a very easy brochure to use.”
For next year, the operator has introduced more individually owned holiday parks and increased the number of cottages featured to about 2000.