Hoseasons has reported a surge in sales of hot tub breaks through travel agents as it reveals plans to recruit an honorary ‘chief relaxation officer’.
The self-catering specialist attributed a 22% year-on-year hike in agent sales of hot tub holidays to couples looking for indulgent short breaks. Demand for two-night stays is up 19% year on year, with the off-peak spring months proving the most popular time to go away.
So far this year, the most-booked region for hot tub breaks has been Yorkshire while Devon, The Lakes, Lincolnshire and Cornwall have also proved popular.
It comes as the operator brands March ‘Hoseasons Hot Tub Month’ to drive further bookings, with general manager Gemma Brown attributing the sales hike as evidence of further growth in ‘holiday snacking’ – customers taking more frequent short breaks year-round instead of just one long summer holiday.
She said: “These figures show two things – one, that couples really are embracing the holiday snacking trend and two, that when they do book a break it needs to offer something special.
“That’s where our hub tub holidays really hit the spot and where savvy agents have been quick off the mark to capitalise on growing demand since the start of the year.”
The trading news comes as the domestic specialist reveals it is on the hunt for an honorary chief relaxation officer, with the successful applicant given five UK hot tub breaks a year for them and a friend to capture engaging content to share with the brand’s hundreds of thousands of social media followers.
The company said it was expecting ‘huge interest’ in the new role as hot tub holidays grow in popularity.
“Hoseasons has long been at the forefront of providing unforgettable hot tub experiences, so it was a natural next step to create this opportunity,” she said, adding: “Our chief relaxation officer will explore some of the UK’s finest ‘bubble breaks’, providing valuable insight into how we can stay on top of evolving trends and remain the first name on everyone’s lips when it comes to hot tub holidays.”