| Journal: TWUK | Section: |
| Title: | Issue Date: 17/04/00 |
| Author: | Page Number: 24 |
| Copyright: Other |
Style Holidays bids for early bookers with 2001 product
VILLA specialist Style Holidays has become the first operator to put 2001 product on sale in a move to capture the early-booking market.Although the Thomas Cook-owned operator has not produced a brochure, all Florida product can be booked for next summer at this year’s prices.
Marketing manager John Hayes said: “Florida is dominated by the family market many of whom book their holidays a year in advance. There is very little movement in the cost of buying beds so it seemed a perfect opportunity to go on sale at this year’s prices.”
Prices start at £479 per person based on eight people sharing a three bedroom townhouse in Bucnaventura Lakes for 14 nights in May.
The operator has also launched its winter 2000/01 programme to the Algarve and Madeira with price reductions at several properties. The strength of the pound has enabled the cuts to be made.
It has also added to its five-star portfolio in Madeira with the addition of the Madeira Regency and Ocean Park hotels in Funchal. Winter prices start from £139 per person for a week at the Rosamar Aparthotel in Armacao de Pera departing December 16.