Experience the old and the new in AlUla


In association with: AlUla and If Only

Conservation of the Old Town is complemented by a growing choice of culinary venues

Within the Old Town’s tightly packed streets and amid the palms of the Heritage Oasis Trail, AlUla is a destination that’s full of history.

But more recently, there’s a growing arts, entertainment and dining scene that sits side-by-side with its ancient charm.

Travel back in time

AlUla’s Old Town is a breathtaking labyrinth of what remains of stone and mudbrick buildings, overlooked by a 10th‑century fort. Visitors will uncover centuries-old stories from when the town established itself as an essential settlement along the pilgrimage route from Damascus to Makkah.

A rewarding way to explore is on an organised tour, led by local guides known as rawi. The rawi lead guests through some of the 900 houses and 500 shops that make up the Old Town, sharing insights into what life would have been like here when this was a thriving hub.

To ensure that visitors continue to have the best experience possible, there are ongoing conservation efforts under way across the Old Town. By reviving memories of the local community and establishing lively venues for dining and entertainment – from sophisticated rooftop bars to the art galleries of AlJadidah – AlUla is cementing its status as a destination rich in both history and culture.

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Enjoy natural splendour

As visitors wind through lush scenery on the Heritage Oasis Trail, passing picturesque farms and precious water sources, they can learn more about the restoration that’s taken place across this tropical environment. Farmlands have been restored to their former glory, with native fruits and vegetables cultivated, including dates, lemons and grapefruits.

Taste the culture

These fresh fruits adorn the menus of the restaurants located in the oasis, where everything from aubergine rolls to tomahawk steaks can be enjoyed.

Wherever your clients visit in AlUla, they’ll find plenty of restaurants serving delicious Saudi Arabian cuisine as well as international fare. These venues are complemented by casual cafes and independent coffee shops – all part of a foodie scene that’s growing in prominence.

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Take a trip to the Old Town and oasis

To ensure your clients get the most out of their trip to AlUla, recommend a luxury itinerary from If Only. Prices start from £4,639 and include flights, excursions and three nights at the Shaden Resort, plus the opportunity to explore the iconic sites of Hegra and Dadan.

Learn more about AlUla

The new agent training programme and trade information hub is the central location for everything you need to become an AlUla expert. Complete training modules and receive exclusive updates at

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PICTURES: Hubert Raguet

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