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JG Travel Group unveils festive brochures

The JG Travel Group has launched standalone ‘Festive Collection’ brochures for its Just Go! Holidays and National Holidays brands.

It is the first time these have been available to agents and the launch comes as demand for seasonal breaks is growing.

Just Go! Holidays has reported that December bookings are currently up 241%, compared to the same time in 2019.

Each brochure offers a range of themes, destinations and durations to suit different types of customers.

Products include pre-Christmas special events such as the Thursford Christmas Spectacular; Carols on the Union of South Africa steam train and concerts with stars such as Gary Barlow, Michael Ball and Alfie Boe.

There are Christmas markets trips in the UK and Europe, ‘twixmas’ breaks, turkey and tinsel options and Christmas and New Year breaks.

The National Holidays brand offers a range of family-friendly options such as Christmas Nights at Edinburgh Zoo, A Cadbury Christmas and Festive Safari, and Cinderella The Musical in London.

Claire Dutton, trade sales manager at The JG Travel Group, said: “We know how important Christmas will be this year as customers look to make up for lost time with their friends and family.

“Demand through agents continues to be high and these brochures aim to inspire them about all the unique festive options that are available through our brands.

“Customers are booking earlier than normal to ensure they get to experience the event or product of their choice, so agents need to ensure they are prioritising these in their marketing and social media plans.”

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