Not in the Guidebooks has reported that more than 100 agents taking part in its peak-period incentive scheme have helped to generate strong sales for the operator.
The brand said the number of enquiries since the start of the year has doubled compared with the same period in 2023, with trading also “really buoyant”.
Sales director Debbie Sowden said: “Agents are telling us that our proposition, which is all about offering authentic, immersive and sustainable travel experiences, is having more traction with consumers than ever before.”
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During the peaks campaign, running until March 31, agents can qualify for shopping vouchers with every booking, with a holiday or mini break also up for grabs.
It comes as Not in the Guidebooks tries to grow its sales through agents, four years on from the brand’s launch.
Among the popular destinations has been Lapland for this year and next, while Costa Rica and Maldives have been selling well for this summer.
Sowden said: “What’s been interesting to see over the last four years since we launched is the steady rise in consumer interest in wanting to experience a different type of holiday to the usual beach-based getaway, and agents are now keen to broaden their proposition to incorporate experience-led itineraries.”
Travel Counsellors homeworker Lucy Althorpe said: “We are seeing more customers asking us for alternative holidays to the usual summer break, whether it’s more of an activity-based holiday or one that includes more of a cultural experience.”