Cheshire-based Inspire Europe has described a new online hub of marketing assets for its homeworkers as ‘revolutionary’.
It said the online marketing shop for the Independent Travel Associates is “one of its biggest successes for peaks so far this year”.
The platform comprises more than 1,000 digital assets for the 90-strong homeworking community, enabling them to boost local marketing activities and brand communications.
Lisa Henning (pictured), chief executive of Inspire Europe, said: “The online marketing shop has been revolutionary for our homeworking community, giving them quick and easy access to a huge amount of exclusive marketing content which they can lift and shift directly across to their social media channels, to enhance their local business promotion and customer engagement strategies.”
Henning said the assets have been curated in collaboration with Inspire’s travel partners, to produce “distinctive, thought-provoking content with high visual impact”, especially in competitive market segments such as cruise, touring and staycations.
“This new platform demonstrates our commitment to empowering our Independent Travel Associates with cutting-edge tools and resources,” she added.
“By investing in such comprehensive support systems, we’re ensuring our homeworkers can focus on what they do best – delivering exceptional travel experiences to their clients while growing their businesses with confidence.”
Paul Robson-Truong, one of Inspire’s Independent Travel Associates, added: “The marketing shop has been a game-changer.
“It’s a great tool, not only for the social assets, but the videos and helpful hints and tips really help us produce interactive posts.
“As homeworkers we tend to work at different times of the day, so it’s also great to have all the marketing support available in one place 24/7.
“The support I get from Inspire, including the marketing, is the reason I joined Inspire. Their proposition in this area gets stronger and stronger all the time.”
