A new selling tool from Gold Medal designed to help agents inspire clients with off-the-beaten-track US trips.
The new campaign, in partnership with Brand USA, includes an agent incentive win a motorhome holiday in partnership with Cruise America.
The winning agent will also receive two return economy flights to a US destination of their choice, a Cruise America RV rental for up to 10 nights including 1,000 miles and $1,000 in spending money.
The prize draw is open for agents making Gold Media US package bookings by April 15. Bookings that include motorhome hire with Cruise
America will receive an extra entry.
A the centre of the ‘USA – Selling the Road Less Travelled’ campaign is an agent selling guide which showcases adventures, tours and getaways in destinations across America.
Marketing director Sarah Lancashire said: “We have worked closely with our valued partner Brand USA to support our agents in discovering the hidden gems of America, where the road less
travelled leads to unforgettable adventures.
“Our diverse, wide portfolio of flights, car and campervan hire, touring, and attractions allows us to tailor any USA adventure, from lesser-travelled locations to iconic National Parks, all of which can be discovered in our latest 44-page selling guide.”