Sister brands Travelsphere and Just You are offering agents the chance to win a pair of tickets to watch the New York Jets vs Minnesota Vikings at Tottenham Hotspur Stadium.
The premium restaurant hospitality package for the American football match on October 6 is worth more than £1,500.
Agents booking a US tour in July will be entered into the draw and winners will be announced in August.
News of the incentive comes as new Just You Cares and Travelsphere Cares projects in Memphis are featured in the brand’s tours.
A percentage of the income generated by the tours are donated to the projects, run with the Planeterra Foundation.
Holidaymakers on Just You’s America’s Music Heritage tour will be supporting the Soulsville Foundation and the Stax Music Academy in Memphis (pictured).
The academy helps at-risk youth with a blend of mentoring, music education programmes and performance opportunities.
The 12-day tour costs from £4,999, with departures from September 2024 to September 2025.
The itinerary features Nashville – the country music capital of the world – plus the birthplace of Elvis Presley in Tupelo and his mansion, Graceland, in Memphis, and New Orleans.
Clients on Travelsphere’s The Best of the Deep South – Nashville, Memphis & New Orleans tour also visit the Stax Museum of American Soul Music run by the Soulsville Foundation.
They can watch a live performance by a couple of the graduates and learn more about the foundation and its impact on the local community.
The 12-day holiday costs from £3,324 with departures from September 2024 to October 2025.